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Change agents for quality and productivity

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20 July, 2009

If we look globally at those healthcare systems that deliver outstanding performance in cost and quality, a common characteristic is a systematic approach to capability building for improvement (Read the attached paper The next leg of the journey:  How do we make High Quality Care for All a reality? if you want to see some of the evidence). Research on large-scale change shows us that if cost and quality outcomes are to improve dramatically, it will be through the engaged improvement efforts of frontline clinical teams that do the work, effectively supported by their leaders.  The skills and capabilities that are required already exist within the NHS system, but only in pockets. Evidence suggests that bringing “outside in” change capability (consultancies and external experts) can add momentum, new perspective and skill in the short-term. However, in the longer term it is “inside out” change, the capacity and capability of the system to change itself, that will create the sustainable improvements in cost and quality that we seek.

 

By “capacity” we mean having the right number and level of people who are actively engaged and able to take action. “Capability” means that those people have the confidence, knowledge and skills to lead the change. The evidence shows that, on its own, wholesale formal training in change management techniques will not deliver the results we seek.  Capability building needs to be “hard-wired” into the day-to-day practice of our staff. Initiatives such as The Productive Ward demonstrate just how much energy can be unleashed by encouraging frontline teams to question how they work and providing simple tools and skills development to support them, on the job. Across the NHS, we need to find the mechanisms to tap into, mobilise and upskill the huge pool of latent individual and organisational energy for change.

 

As the NHS organisations that are furthest forward with their change efforts demonstrate, it is a systematic approach to capability building, linked to the actual work that people do, that helps to deliver real results. Different groups of staff and leaders have different roles to play in our change efforts but everyone has the potential to be a change agent. We need to create one million NHS change agents!

 

In seeking a whole organisation or whole system approach, there are probably two groups that are immediate priorities; the most senior clinical and managerial leaders of our organisations and the local service improvement leaders and facilitators who support change at the frontline. My hypothesis is that focusing on these two key groups will create the biggest impact and fastest transmission process of change skills across the system by ensuring that leaders are able to engage with and support the front-line clinical teams who deliver the change.

 

Recent external research reports from both NHS London and the National Nursing Research Unit about the roll-out of The Productive Ward programme highlight that having a full-time or substantive time facilitator, with the skills and resources to support frontline clinical teams to make change, is a critical success factor. Many thousands of such people already exist. The results of the 2009 NHS National Innovation and Improvement Survey haven’t been published yet, but I can tell you that of the 2,000 plus senior NHS leaders who completed the survey, 67% said that their organisation had a dedicated improvement team and 37% reported that there were more than five people in this team. When we add the local facilitators that support specific change initiatives and regional and national improvement leaders, we have a veritable NHS improvement army. We need to harness these people and ensure that they are equipped with a skill set that will enable them to support cost and quality improvements, from project initiation through to benefits realisation.

  

I’ve attached a document which sets out some initial ideas about the competency set for an improvement leader in the era of quality, innovation and productivity.  It would be great to get your feedback on this skill set. What skills do NHS improvement leaders need for the future? Are these the right list of competencies? What would you add or take away? Can you suggest a better way of framing these skills? How would you go about building skills across the entire system?

 

Within the health and healthcare improvement world, there are differing opinions about the skills that a healthcare change agent needs. Often views are highly polarised between those with an “organisational development” perspective who focus on helping individuals and organisations to achieve their maximum potential and those from the “technical systems” school who focus on system and process redesign. We need a comprehensive model that incorporates both perspectives. The “classic” NHS model for improvement skills is based on the “Discipline of Improvement for Health and Social Care” that was published by the NHS Modernisation Agency in 2003. This focuses on four categories:

 

·         Process and systems thinking

o        How to understand your work processes and systems and all the linkages within them, looking for ways to increase capacity and reduce demand and waste

·         Personal and organisational development

o        How to recognise and value differences in style and preferences, including yourself, and build a culture that supports improvement

·         Involving patients, users, carers, staff and the public

o        How to involve and understand the experience and needs of your patients, their carers and your colleagues

·         Making improvement a habit: initiating, sustaining and spreading change

o        How to build improvement into daily work:  making it something that we do not think about as special, but we just get on and do it.

 

These are timeless competencies that should form the core of our thinking about skills for change agents, but I also want to suggest three new categories that are essential for the coming era:

 

·         Delivering on cost and quality

o        How to work with cost as a core dimension of quality, determine return on investment and realise (and release) cost and quality benefits

·         Problem solving/internal consultancy skills

o        How to identify, define and solve problems in a systematic way and present your recommendations

·         Innovation for improvement

o        How to build innovation into improvement processes so that we get better outcomes from improvement initiatives.

 

There has been a lot of debate in the context of leadership development about whether “competencies” are enough, and whether it is more important to be “emotionally intelligent” than to be “competent”. Of course, it goes without saying that NHS change agents have to be highly emotionally intelligent. I guess this tells us what we have known all along, that successful NHS change agents need to be multitalented superstars!

 

We need to design our approach to capacity and capability building as systematic implementation for large-scale change. We have to align it to other key strategies, such as actions to mobilise people to the quality and productivity challenge, develop leadership capabilities, generate ideas, utilise evidence-based practice and deliver results. We need to plan it effectively, calculating upfront how much extra time, effort and skills will be required to execute the changes and create the space and resources for it to happen. The NHS Innovation and Improvement Survey identified that, for frontline staff, having insufficient time within their roles to dedicate to innovation and improvement activities was a major barrier to change. We cannot just assume that people will fit it in on top of existing busy jobs. An article by Harold Sirkin and colleagues in the current edition of “Inview” (the NHS Institute’s journal for senior NHS leaders) suggests that if anyone’s workload increases by more than ten per cent as a result of an implementation initiative, it is likely to run into problems. This is why it is so important that we build capability building into everyday work and view every initiative to reduce costs and improve quality as a profound learning opportunity for our leaders and staff.

 

We are building on strong foundations. The NHS reform process has led to a ten-year investment in skills for change. There is outstanding capacity and capability for large-scale change in the NHS, probably more than in any other national healthcare system in the world. We just need to help it to happen everywhere, across the entire NHS system.

 

 

Readers' comments (3)

  • Helen, this is a very interesting and timely article which makes a great deal of sense. However, as one who has been involved in quality improvement under various guises for many years, I don't think creating capacity and capability are, in themselves, sufficient.

    In my experience, unequivocal and active support by leaders is often the thing that makes the greatest difference in ensuring success rather than heroic failure. Too often, improvement efforts seem to be alternately "tolerated" by leaders in times of plenty or brushed aside as an unaffordable luxury in times of financial hardship. There are certainly some fairly ingrained attitudes and behaviours to address!

    Part of the answer to this may be around more effectively measuring impact and building up the evidence base to support the link between improved quality, productivity and efficiency. There is also still a lot of work to do to equip leaders at all levels with a sound working knowledge and understanding of improvement science.

    The issue is that we now need to move ahead quickly with this.

    Unfortunately, as the lean years get closer, we're more likely to move away from an agenda of large scale change to one of "quick wins". Again, from my experience, although it's good to build up confidence and momentum, the more time constrained improvement programmes have a tendency to alienate rather than engage with staff who have insufficient time to sufficiently understand and own the change.

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  • I absolutely agree with the previous reader that active support from the leaders is key and that when things get tough change teams are often one of the easiest targets for cost reductions.

    Helen is correct in that many of the change and improvement skills the NHS pays a small fortune to external consultancies to provide, already exist in internal NHS change teams.

    There appears to be a credibility issue associated with the skills of NHS change teams. Why is it that approaches to identifying and implementing change are only perceived to be valid if they are generated by an external consultancy even though they are often the same as the approach suggested by the internal team?

    In many cases Trusts are willing to pay signifcant sums of money for short term quick wins provided by these consultancies, but are not prepared to make a similar investment in further developing and resourcing internal teams to build organisational capacity, capability and sustainability.

    Finally the leaders of Trusts need to recognise and accept that change takes time. Yes short term improvements can be achieved through internal or external change management consultancies but fundamental and sustainable change that is "hard wired" into day to day operations needs to come from within.It is a long hard road that we cannot turn off after the first mile just because another route looks more scenic. We have the vehicle to make the journey we just need the active support of our leaders to make it!

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  • The evidence supports the range of skills and competencies set out in Helen's paper. But it will be a rare beast who can do all of these well. It seems to me that we must encourage team work and cross organisational effort to share experience and create a sense of purpose.

    Making the shift to a million change agents is also absolutely right. However, we should recognise this won't happen overnight. In the meantime, we should actively seek out and use entrepreneurial approaches which will enable progress and provide the head room for the more systematic approach that is ultimately needed.

    Lastly, building on the work of Doblin inc, we must regognise the need for innovation in all aspects of service redesign; just concentrating on the clinical technical will not work. We need to adapt the business model and design the patient experience at the same time.

    Vision, method and expectation are all critical. We are on the right road. Right now we need to use all available means to get on with the journey. Exciting times ahead!

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