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Outside the Box is our series of interviews, in association with Circle.

Each month we talk to a high profile business leader, thinker or "disruptive innovator" who has lessons that could help the health service deliver efficiency savings, innovate and prevent illness more effectively. We will also pose questions directly from senior health service figures that will tesr how the thinker's ideas could be applied to health.

Outside the box: Russ Lidstone

Russ Lidstone Havas Worldwide London CEO

‘There are so many channels, each one can have a role’ Video

By Alison Moore

Russ Lidstone, chief executive of advertising agency Havas Worldwide London, explains how the NHS can move further into the digital age and take advantage of the many ways it can effectively engage the public

Outside the box: Professor Terry Young

Researcher

Miles Ayling on health delivery

How will the NHS drive improvements in quality and value at a time of significant financial pressure?

Outside the box: Sir Paul Nurse

Sir Paul Nurse

A research engine could drive the NHS to lead the world

By Daloni Carlisle

Through more open data sharing and by driving clinical trials the NHS can again be the ‘envy of the world’

Outside the box: Phillip Blond

Phillip Blond

‘The Health Act is a car crash and that’s a shame’

By Jennifer Taylor

‘Red Tory’ Phillip Blond, the thinker behind the Big Society, talks about how to put it right

Outside the box: Sunand Prasad

Sunand Prasad

There is too much hot air on climate change

By Jennifer Taylor

The health service is failing in its responsibility to be a trailblazer for sustainability says Sunand Prasad

Outside the box: Sir Hugh Orde

Sir Hugh Orde

'We are becoming averse to risk'

By Daloni Carlisle

Sir Hugh Orde knows all about doing public service in the media spotlight. The former chief constable of Northern Ireland urges leaders to keep taking ‘sensible risks’

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