David Woodhead on social marketing
- Published: 16 April 2007 10:09
- Author:David Woodhead | More by this Author
- Last Updated: 25 May 2007 08:45
'It is naive to suggest that the effectiveness of interventions alone is the only issue we face in seeking to change behaviour. There are wider challenges in terms of respecting diversity and ensuring our work is culturally appropriate'
'It is naive to suggest that the effectiveness of interventions alone is the only issue we face in seeking to change behaviour. There are wider challenges in terms of respecting diversity and ensuring our work is culturally appropriate'
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