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Err, is it just me or is this question not already asked of most NHS services??

Certainly, if I go to NHS Choices and look up any hospital, GP, dentist etc I'm asked to say if I would 'recommend' the place to a relative or friend. And I can see the aggregated recommendations of others.

Also, the NHS staff survey asks the same question of NHS staff working in hospitals. This too is published on Choices.

Now I can understand the PM re-heating this sort of thing in order to pocket a few more votes – and good luck to him, he’s a politician after all.

But for the HSJ and a number of other NHS bigwigs to fall for it ….. well, it makes you wonder what the world is coming to.