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Shurely Shome Mishtake - NHS Choices will have a Friends and Family question up in December. It already gets c20m visits a month. Why not just point every patient to nhs.uk. Its moderated and can provided speciality level reports. And that won't cost £25m or £399m. Just the cost of printing business cards and putting them in every ward. Then all you do is make sure every Hospedia terminal has a free link to the nhs.uk form. Put in place a small call centre to take telephone comments £100k pa. Give every hospital and GP surgery a twitter #tag (free) and you're away. Really simple ideas just need to be kept simple.