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@Anonymous (25 Jan 2013, 2:56 PM): Maybe, but in that case is the analogy really worth using?

Why not just call it teamwork?

Via Twitter, Clare said that the Hurley Group practices peloton leadership, but when you look at their structure chart http://www.hurleygroup.co.uk/wp-content/uploads/2012/09/Sept-2012-Structure-for-website.pdf they seem to have an awful lot of structure for an organisation where everyone is supposed to be taking the lead from time to time, which would seem to suggest a very flat organisational structure.