End Game was chuffed to see Ara Darzi was returning to health policy world as chair of the London Health Commission, and sincerely hopes that his high quality thoughts actually get listened to this time.

Thumbing through the commission’s recently published evidence summary, we also noted another blast from the recent past, in the form of former chief medical officer Liam Donaldson.

He wrote: “The very first thing that I think public health needs is a strong voice and BHAG (Big, Hairy, Audacious Goals).”

End Game wasn’t asked to contribute to the commission’s review, presumably because of some mail merge mixup.

However, for what its worth, we advise that the very last thing public health needs is yet more fashionable but ultimately meaningless, and vaguely repellent corporate jargon imported from the USA.