A campaign to promote social work careers has been wheeling out the great and good from celeb-land.

From Skins actor Nicholas Hoult, to Emilia Fox of Silent Witness fame, no star has been considered too important.

And what angelic boy-made-good did they think personified the achievements of the social care system? None other than former graffiti “artist”, serial reality

TV contestant and sometime musician Goldie. End Game wonders what the competition for the role was like.