Bob Ricketts, director of system management and new enterprise, DH

Bob Ricketts has risen through the ranks in the NHS (previous posts include regional director of performance for South East Region, Anglia and Oxford and East Anglia) to his current post at the Department of health. Having survived a DH top team clearout, he continues to push patient choice and commissioning, including a promotion code which allows hospitals to advertise their services to patients. Last November, HSJ reported his infamous comment that patients choosing to pay for costly treatments abroad due to fears over superbugs in NHS hospitals was “obscene”.