Why behaviour change marketing can still deliver long-term cost savings

Small girl with flu blowing her nose

The spending freeze on public sector communications amd marketing spending, in place since 2010, has seen fewer public awareness campaigns receive government funding. But this could be counter-productive, argues Mark Blayney Stuart, when evidence suggests there are clear financial benefits to be had.

You need to be signed in to read more


Subscribe for unlimited access

With a HSJ subscription you’ll unlock:

  • All of HSJ.co.uk and our HSJ mobile app
  • News and insight on all areas of public funded healthcare
  • Expert commentary, insight and analysis from industry leaders
  • 9 weekly ‘Expert Briefing’ insight emails covering a variety of specialist topics

Sign into your account here