Chlamydia screening campaigns should use a “single marketing approach” to control costs, a sexual health charity is urging.

Terence Higgins Trust deputy chief executive Paul Ward said leaving individual primary care trusts to run their own campaigns led to “a diffusion of the marketing message and quite a lot of wasted money”.

But PCT Network director David Stout warned against a one size fits all approach.

Figures show the NHS missed its target to screen 17 per cent of 15 to 24-year-olds for the condition, managing only 15.9 per cent.