• Sir Bruce Keogh has joined Medic Creations
  • Company’s main product is Medic Bleep, an instant messaging app aimed at healthcare

Former NHS England medical director Sir Bruce Keogh has been hired to advise the health tech company trying to sell an alternative to WhatsApp to the NHS.

Digital health company Medic Creations has announced that Sir Bruce has joined the company as an adviser to “enhance the existing expertise within the company”.

The company’s main product is Medic Bleep, an instant messaging app aimed at healthcare and currently being used at West Suffolk Foundation Trust.

Several companies, such as medCrowd and Medic Creations, have been seeking to replace WhatsApp as the clinical instant messaging app of choice in the NHS. The Facebook-owned service is widely used informally by NHS clinicians but has prompted concerns about data security and patient confidentiality.

Sir Bruce chairs Birmingham Women’s and Children’s FT and, until 2017, was NHS England’s medical director for a decade.

In a statement, he said: “Useful, timely and convenient communication underpins safe and effective clinical practice and healthcare delivery.”

In addition to Sir Bruce, the company has also hired former EMIS and Capita executive Kevin McDonnell as chair.