Toby Hopwood
Toby Hopwood works for the National Social Marketing Centre.
HSJ KnowledgeGiving patients a voice to improve care
Listening to patients’ experience can helpt to redesign services
HSJ KnowledgeAchieving behaviour change intervention value for money
Investment in behaviour change interventions must be justifiable. Rowena Merritt and colleagues present a set of tools that help demonstrate their cost effectiveness.