A £1m campaign to promote public services has been launched by Unison.
In one of its biggest drives for a decade, the union said it wanted to highlight the message of putting people before profit and public interest before “private greed”.
The summer campaign will include advertising as well as a series of local and regional events.
General secretary Dave Prentis said: “Our 1.3 million members are passionate about the public sector - if any part of the economy will get us through these tough times, it is public services and public service workers.
“As people struggle more, the more support they need from public service workers, whether it is housing, debt advice or health problems.”
The £1m has been provided by the union’s general political fund.