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Maybe the consumer just wants to by-pass the GP? Too many stories of missed diagnoses. Maybe they just want to go straight to A&E to avoid weeks of worry. Perhaps patients no longer want to go through the "trial and error" method of diagnosis in general practice - where only persistence and Google can get to the answer. The corner shops disappeared a long time ago for serious shopping, maybe it is time for a radical change in first line contact. Do the market research, and then provide services where patients want to be seen and by whom.

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