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This ought to be the classic market decision of whether to 'make or buy'. You look at the products and decide if you'd be better to do it yourself or pay someone else to do it for you. If as a seller you have a product too few people want to buy, you change the product or leave the market. If the buyers are told to but products they don't want then it isn't a market, it's a command and control economy. Oh, now wait.......