Get the most out of a website that can hook you up globally, says James Potter
I feel that I should start this review with a confession; I don’t use Facebook, MySpace, Bebo, Twitter, Flickr, Friends Reunited, Plaxo, Ecademy or any of the other 155 social networking sites listed on Wikipedia. I do use one, however - LinkedIn.
For those of you who have not come across LinkedIn, it is a networking site with more than 40 million professional people, 300,000 interest groups (including hundreds directly related to the NHS) and a global community that could help you. So how do you get the best from this new medium?
Well, you could just get on and have a go, although others may want to read and learn about it in advance - and this is where Jan Vermeiren’s book is ideal.
It is an easy to consume, step-by-step guide to how to get the most from LinkedIn, how to develop the right attitude to networking, how to get the most from the connections you have and how to get the most benefit.
For example you might find it useful to have a network of contacts in your particular area of expertise, for example NHS operations directors generally network with other NHS operations directors, but imagine if you could share challenges and thoughts with operations directors in other lines of business or in other countries’ healthcare systems? Just think what that might give you.
If you want to develop a network of people on LinkedIn and you learn best by reading, this book is a valuable asset, and if you are a person who prefers to dive in first then it will teach you a few more tips and techniques.