2008 winner: NHS North West

The NHS North West entry focused on work five years in the planning to achieve 100 per cent compliance with the European working time directive by August 2008. This ambition was realised across the region, a full 12 months ahead of the rest of the UK.

“The timing for submitting the awards entry fell quite nicely with the project deadline,” says NHS North West project director of its directive medical workforce development team Deborah Kendall.

“We had reached the point of working on our final report for the year and were able to use that as a basis for the online application.”

It was not to be the only factor in their favour. The

close knit team had been working together to a clear project plan for the past year, had developed strong internal communications mechanisms and were used to talking about the work to stakeholder and external audiences.

“Three of us went down to London and put our presentation skills training to good effect,” says Dr Kendall.

“I think we demonstrated clear outcomes supported by good illustrative overheads that we talked around rather than about with enthusiasm and energy.”

“We were also able to bring in a good mix of reviews, not just from participating organisations in the North West but also from Lord Darzi, who had mentioned our project as an example of best practice.”

For more information on how to enter visit www.hsjawards.co.uk

What judges want

  • Developing new strategic approaches to workforce planning
  • Demonstrating adaptability and innovation within workforce planning  
  • Implementing a sustainable recruitment strategy
  • Establishing effective succession planning techniques to ensure workforce continuity
  • Embedding equality and diversity in workforce planning
  • Developing, promoting and demonstrating effective leadership
  • Successfully embedding the knowledge and skills framework 
  • Developing a multidisciplinary workforce through training and enhanced skill mix