COMMERCIAL: Property developers and a leading healthcare technology firm have joined forced to try and create a ‘medical quarter’ in Birmingham.

Health technology specialist Medilink has teamed up with Birmingham property company Calthorpe Estates to campaign for the Edgbaston area of the city to be given the title.

The two companies say the bid is to give recognition to Edgbaston as a major hub for the medical sector and comes ahead of plans by Calthorpe Estates to re-develop the Pebble Mill TV studios a new dentistry hospital, the University of Birmingham’s School of Dentistry, and a private hospital.

Within walking distance around Edgbaston the two firms claim there are 180 medical organisations, 80 hospitals and specialist centres, including the £20 trauma centre for injured servicemen run by the Queen Elizabeth hospital, Birmingham University, the Department of Health and the Ministry of Defence.

The new Queen Elizabeth hospital, which opened last year at a cost of £545m, is also on land originally gifted by the Calthorpe family, as is the University of Birmingham and Edgbaston, the home of Warwickshire County Cricket Club.

The concept of developing Edgbaston as Birmingham’s Medical Quarter was an idea that medical industry specialist Medilink and Calthorpe Estates discussed more than six years ago.

Since then Medilink has conducted research and a mapping exercise to demonstrate the proliferation of medical and healthcare facilities within Edgbaston.

Medilink’s CEO, Tony Davis, said: “The feedback from the stakeholders provided strong endorsement for the Medical Quarter as a route to achieve global recognition as one of Europe’s leading centres of excellence. It is good news for patients too, who will benefit from a greater choice of clinical treatment options and enjoy increased availability of specialist knowledge.”

Jayne Herritty, Sales and Marketing Director for Calthorpe Estates, added: “In Edgbaston, there is great housing, schools, transport links and some of the best cultural and sports offers in the world.  By creating a focus for medical, we can be confident that the top professionals will be able to develop their careers within different organisations, avoiding the disruption of further relocation.”