End Game hates election time and its dreaded “purdah”, the 40 days and 40 nights of abstinence, where press officers claim they are banned from answering our carefully crafted queries on the spurious grounds that openness and honesty could somehow interfere with the European and local elections.

So imagine our surprise when Joe Farrington-Douglas, marathon man and Labour agitator, tweeted a picture of an ambulance displaying not one but two of the National Health Action Party’s campaign posters.

Erm, rampant opportunism and abuse of public property for political ends, anyone?

Not quite. Labour’s health team later confirmed that it was a private ambulance.

So it’s just opportunism, then. End Game welcomes the NHA Party’s increasingly sophisticated position on the role of the private sector.