End Game has little interest in charity, so don’t try it on.

But we were forced admit that Monitor press officer Sonya Cullington brightened up what may otherwise have risked being a turgid morning press conference about the regulator’s review of walk-in centre closures by wearing a moustache.

What japes! It was in aid of “Movember” which, to explain for fellow misers, is a cultural phenomenon which seems to come round earlier every year, where people grow moustaches during November to raise awareness of, and money for, Monitor.

That was a joke. It’s actually for prostate cancer. You can contribute for Sonya at mosista.co/sonyacullington. Perhaps the walk-in centre review’s official sponsors – er, supporters -  in the independent health sector lobby would be well placed to donate.