NHS England last week trumpeted that it had “launched a package of revolutionary measures to ensure the voices of patients, their carers and the public are at the centre of healthcare services”.

“Transforming participation in health and care,” the media release continued, “is online guidance to commissioners that aims to put people in control of their own health and care.”

Note to NHS England’s over excited spinners: there are precious few circumstances when it is acceptable to call “online guidance” revolutionary and this was certainly not one of them. 

End Game agrees that some of the digital technologies NHS England proposes using to achieve these ends are laudably revolutionary. Bravo. But none of these technologies were launched last week. 

When the late jazz poet Gil Scott-Heron opined that the revolution will not be televised, End Game is pretty sure he didn’t follow up this declaration with “but it will come in the form of online guidance”.