Firmly ensconced in his Quarry House office, Sir David has taken up blogging in a bid to become more open and let the people know what’s on his mind.

But it seems some meanies out there don’t believe he’s been writing them himself.

“This is my latest blog”, his latest blog begins, “thanks to everyone who has commented on my previous efforts so far.

“However, one of the most disappointing responses has been that I don’t write the blogs myself. Can I confirm that I do, indeed one commentator has suggested that whoever did write my last blog on culture should be starting their career in B&Q on Monday. In the circumstances, perhaps I will have to wait until April!”

Is the world of DIY ready for this level of humour and transparency?