The Sun may have turned blue, or perhaps bluer, urging readers to vote Conservative. But another traditional Tory newspaper appears to have gone over to the other side - at least that’s how it appeared at the Labour Party conference last week. And all it took was one kiss.
Health secretary Andy Burnham and Daily Telegraph columnist Mary Riddell found themselves on opposing teams in the Have We Got Health News For You fringe quiz/debate event, chaired by chat show host Trisha Goddard.
Mr Burnham introduced himself to Ms Riddell with a kiss on the cheek, and within seconds she was gushing about the record of the Labour government - who would have thought it could be that easy?
Perhaps Gordon Brown et al should try the same approach with Rupert Murdoch.