Hilary Thomas: NHS branding vs NHS trust

Hilary Thomas

After more than two decades in the NHS, the concept of a brand had never consumed much of my intellectual energy. However, over the past year, I have been involved in two different re-branding exercises and have been thinking about what it really means.

You need to be an HSJ subscriber to read more

HSJ

Subscribe to read the full article

With an HSJ subscription you’ll get access to:

  • Expert Briefing newsletters, covering nine topics and regions
  • Weekly Catch Up – a summary of the week’s most important stories
  • Unlimited access to hsj.co.uk
  • The HSJ app

Enquire about multi-user access