There are many joys that come from End Game’s status working on a noted health publication, but foremost among them is that we get kept abreast of what’s going on in the world of eating.

That’s because many mailing list machines think that “health policy” and “mindless guff about food” are one and the same.

And so it was that End Game was sent a press release from People for the Ethical Treatment of Animals urging us to go vegan.

Nothing wrong with that. But the accompanying pictures – showing “lovely ladies” wearing bikinis made of lettuce “jumping for joy” under leaden skies on Blackpool seafront – suggest that PETA care more about animals than they do about human women.

“The best way to improve [one’s] physical and mental health is by going vegan”, asserted the release.

End Game would suggest “wearing clothes in January” and “not objectifying women” be added to the list.