Keeping up to date with mental health policy is about as high on Joe Bloggs’ agenda as dusting the picture rails or learning Esperanto.

So we could forgive the NHS Confederation’s Mental Health Network for gloating about attracting its 150th Twitter follower last week, ecstatically tweeting “We Made It!”

But closer inspection revealed said follower was none other than Niall Smith, NHS Confederation press officer. Not such an impressive milestone then?