Here’s one for you from the seedy world of web analytics. Last week, 10 people (you know who you are) searched Google for “sex game” and landed right on HSJ’s community section. Rest assured, your trusted publication has not launched a raunchy microsite for NHS managers looking for a distraction from foundation trust applications and corporate risk registers.

The mishap seems to have occurred after End Game wrote about a Monopoly-style board game designed by sexual health workers in the north east. What the newcomers made of the decidedly unracy tales from the world of health policy we will never know. But End Game likes to think they were sufficiently intrigued to put aside any sleazy thoughts and explore the number one healthcare management resource instead.