Social networking site Twitter is enjoying a huge profile thanks to campaigns against public figures who criticise national institutions such as the NHS and Stephen Gately.
And the appeal of amassing a huge following has not been lost on some of the NHS’s most prominent figures.
But an End Game investigation suggests some are a long way from becoming as popular as Stephen Fry, whose fascinating updates on everything from Blackberry applications to what he had for lunch attract nearly a million followers.
A quick perusal of the site reveals health secretary Andy Burnham has 203 followers, while pro-competition consultant Paul Corrigan has 125.
But poor old NHS Employers director Sian Thomas has a mere 32, which includes NHS Employers and two of the confederation’s own press officers. Her last, and only, tweet on 10 September was: “In my Twitter lesson”.