There is a notion that it is almost impossible to get on the list of an NHS dentist.

The national media has run stories on potential patients queuing round the block, like Wimbledon and the January sales but with the incentive of a cheap designer frock or strawberries in SW19 replaced by the prospect of a good scraping and getting to spit in a sucky machine.

Apparently this was all an overreaction - at least in Bridlington, where the VI Dental Centre has turned to Facebook and Twitter to help spread the word that it has many NHS places available.

Practice principal Razwan Ilyas said: “We even have TV screens mounted in the ceilings of each surgery, so there’s no need to be nervous during your treatment” - should any further incentive be needed.