COMMERCIAL: The foundation’s board of directors considered in March a plan to drop the word “hospital” from its name.
A proposal to change the foundation’s name, submitted to the board in March, stated: “As the services delivered and provided by this trust develop in the future, there is a likelihood that services will be increasingly provided outside the geographical boundary of the Countess of Chester Hospital.
“The word ‘hospital’ in the name of the trust does not fully reflect the full range of care and services we provide and can cause confusion when services are provided elsewhere.”
It added: “Removing the word ‘hospital’ from the name of the trust would help us to further develop our services in the future, caring for patients in other geographical areas without being constrained by the geographical restrictions of our trust name.
“Examples of other trusts that have removed the word ‘hospital’ from their trust name include The Christie, Royal Marsden and Salford Royal.”
The paper proposed three potential alternative names, including The Countess, Countess of Chester, and Countess of Chester Healthcare.
It added that before any final decisions were made it would be essential to consult with governors, patients, staff, members of the public, regulator Monitor, and, because of the foundation’s royal title, the Cabinet Office.
Proposal Doc (see file attached, right)