David Woodhead on social marketing

'It is naive to suggest that the effectiveness of interventions alone is the only issue we face in seeking to change behaviour. There are wider challenges in terms of respecting diversity and ensuring our work is culturally appropriate'

You need to be an HSJ subscriber to read more


Subscribe to read the full article

With an HSJ subscription you’ll get access to:

  • Expert Briefing newsletters, covering nine topics and regions
  • Weekly Catch Up – a summary of the week’s most important stories
  • Unlimited access to hsj.co.uk
  • The HSJ app

Enquire about multi-user access