All articles by End Game – Page 14
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Blogs
King's Fund 'boffin' in tabloid promotion shocker
Fame at last for the King’s Fund’s esteemed chief economist John Appleby.The Irish Sun has run a short piece based on Professor Appleby’s findings that 40 per cent of girls born in Ireland in 2013 would live to be 100. The figure will hit 60 per cent of girls born ...
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Blogs
The art of timing
The secret of comedy is, famously… timing.And the same is true of that lesser branch of comedy: PR.Sometimes there is nothing you can do as a flack. You have a simple brief and timing is against you. Something else breaks and your press release subject line is an object of ...
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Blogs
Winning is for quitters
The people of Lincolnshire are being encouraged to give up smoking with a prize draw for successful quitters.Lincolnshire Community Health Services Trust invited locals to “swap fags for swag in big ticket giveaway”.Sounds great! We like swag. All you have to do is kick the ciggies for four weeks.Prizes on ...
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BlogsThe minister for charm and the NHS Valentine's ninjas
Those incorrigible romantics at the Department of Health gave the nation £30m to get their teeth sorted as a Valentine’s gift this year.“A healthy smile and fresh breath are essential ingredients for those hoping to make a perfect impression,” a spokesman blathered. “And with a smile being one of ...
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Blogs
Medicine for dummies
“Paramedics and an air ambulance who raced to the scene of a report of a person not breathing in a locked car got the shock of their lives when they arrived,” a press release from the East of England Ambulance Service breathlessly informs us.What did they find? Presumably, the air ...