Femi Macaulay
Femi Macaulay is a non-executive director of University Hospitals Dorset Foundation Trust. He writes in a personal capacity. He was previously chief marketing officer at GE Capital and held senior marketing roles at HSBC, Zurich Insurance, and JP Morgan.
CommentPaying people to walk is not the simple solution the government thinks it is
A reward scheme for walking is welcome. But such programmes are far easier to launch than to make work