Be a master of business administration in less than the length of a train journey

Having never been lucky enough to have a corporate sponsor, the time or opportunity to go to university, the chance to pick up an MBA’s worth of knowledge in 80 minutes was just too much to resist, especially as I came across the book when I had a 90 minute train journey to make.

As we all strive to think creatively and increase the adoption of innovative techniques and innovation in the NHS, this can really help to draw out these themes

The book covers a huge range of themes, including Glasnost, finance, double-entry book keeping, marketing, strategy, why execution is so much more important than strategy, whether you need charisma to be a leader and how to be a good coach when you get there.

The book is just 160 pages, in a very engaging style, is easy to get through and, yes, it did take me fractionally less than 80 minutes. It is concise, has no excess padding or paragraphs to wade through and if you want more depth it includes reference texts, links to greater tomes and more comprehensive sources.

As we all strive to think creatively and increase the adoption of innovative techniques and innovation in the NHS, this can really help to draw out these themes. Thinking critically about the future NHS, the services, the perspectives of others and our own roles it can really help to bring fresh thoughts and options forward to consider. Maybe it will just help to bring to the fore the misplaced, forgotten but previously learned thinking processes of your past.

I would have loved to give this book five stars but the sections on sustainability are mainly about positioning the issues and the section on double entry accounting doesn’t feel at the right level. But I wouldn’t hesitate to recommend it as a great read.

James Potter is sales director at Matrix Decisions.

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