The government has launched a national advertising campaign to recruit an additional 300 drugs counsellors as part of its 10-year strategy, Tackling Drugs to Build a Better Britain . The two-week campaign will aim to recruit workers for the prison, probation and police services, voluntary sector and local authorities. The Department of Health said the move recognised the chronic, relapsing nature of drug addiction, which meant patients needed ongoing professional support. The £500,000 cost of the campaign will be met jointly by the DoH and Home Office.