A campaign that shows people being seized by fish hooks and dragged to their smoking spots has been launched. The campaign, which includes TV adverts, outdoor advertising, direct mail and a dedicated website, reveals that the average smoker needs over 5,000 cigarettes a year.

www.gosmokefree.co.uk/getunhooked

A campaign that shows people being seized by fish hooks and dragged to their smoking spots has been launched. The campaign, which includes TV adverts, outdoor advertising, direct mail and a dedicated website, reveals that the average smoker needs over 5,000 cigarettes a year.

www.gosmokefree.co.uk/getunhooked