The Plain English Campaign advises:
average sentence length of 15-20 words
plenty of 'active' verbs
words like 'we' and 'you' rather than the patient or the organisation
conciseness
clear, helpful headings with consistent and suitable ways of making them stand out from the text
good type size and clear typeface
average line length of between seven and 12 words
for forms, a logical flow and plenty of space for answers
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