Health secretary Alan Milburn launched what is claimed to be the biggest-ever tobacco education campaign in England last week by unveiling a poster urging smokers to 'leave your cigarettes in the 20th century'. The threeyear campaign includes a helpline and website.
Financial penalties are being lifted from high-profile standards including cancer and elective waiting times, so far without attracting much attention. How is this happening? And will it work, asks Rob Findlay
HSJ is part of Wilmington Healthcare Limited, Beechwood House, 2-3 Commercial Way, Christy Close, Southfields, Essex, SS15 6EF. Company number 2530185.
c/o Wilmington plc, 5th Floor, 10 Whitechapel High Street, London E1 8QS. Registered in England and Wales. Company registration 30158470