North Tyneside PCT is running a project to encourage elusive male patients to get health check ups.

Men who visited the Asda supermarket in Benton yesterday were able to get a health check at the check out with their weekly shopping.

North Tyneside PCT’s Community Health Development Team and the Pitstop project offered free health checks at the store as part of the national Know Your Numbers Week (10-16 September) which encourages the public to be aware of their blood pressure levels and get general health advice.

Professor Vivien Hollyoak, director of Public Health for the PCT said: ' We know it is notoriously difficult to get men to visit their GP early if they have health concerns so we are always looking for ways to make it easier for them to access health advice and information and the event at ASDA is a great opportunity for them to just drop-in and get checked-out.'

The Pitstop project was set up earlier this year by the PCT and it aims to deliver healthcare to men, between the ages 50 to 70, in the community.