Guidelines drawn up by the Scottish government and drinks firms body the Alcohol Industry Partnership aim to promote responsible drinking and ensure young people are not targeted.

Under the guidelines, Scottish distillers, brewers and alcohol retailers will agree to promote responsible drinking in any new commercial sponsorship they undertake, have responsible drinking messages on all point of sale material and ensure alcohol brands do not sponsor teams, brands, celebrities or events that have a particular appeal to under 18s, nor sponsor individuals under 18.

"We appreciate that the industry makes a significant contribution to the promotion of sports and the arts in Scotland, but this comes with responsibilities. I will monitor the progress of these guidelines and their implementation with interest," said public health minister Shona Robison.