CLIFF PRIOR is chief executive of the National Schizophrenia Fellowship. He chairs the government's mental health national service framework sub-group on long-term care.
What is the first thing you do when you arrive at work?
Run through the day's work, mail and messages with my PA, who is a brilliant organiser.
What do you like/dislike about your job?
I most value the passion, understanding and skill of our user and carer members, and our staff. I dislike the hostile public attitudes and stigma, and the serious underfunding of mental health services, which, in part, flows from that hostility.
What do your colleagues think of you?
Someone who shares their impatience to improve the lives of everyone affected by severe mental illness.
What is your proudest achievement?
Helping a woman killing herself by solvent abuse to stop doing so.
What is your tip for success?
Help your team to set their sights high and believe they can succeed but know that they have to work for success.
What book has influenced you?
The Skallagrig, by William Horwood.
How would you like to be remembered?
By people at NSF? As someone who helped them improve and achieve their potential.
Can we afford the NHS?
Yes. The NHS can be improved but it is already the most efficient healthcare system in the world.
Who is your ideal health secretary?
A charity never comments on party politics. No, really.