John Gobron
John Gobron is UK sales director at Microsoft.
HSJ KnowledgeThe opportunity for the NHS to adopt new technology could revolutionise the health service
Among hundreds of debates on NHS reform, underpinning them all is the agreed concern of revolutionising the way healthcare is delivered. Technology can kickstart the revolution, but it requires change at every level – from the patient to the most senior decision makers, says Microsoft sales director John Gobron.
HSJ KnowledgeHow technology can support evidence-based models to improve chronic care
Chronic disease is one of the bigger challenges facing the health service, but supporting an evidence-based model with the technology to facilitate better connected healthcare
HSJ KnowledgeHow new ways of working can modernise NHS information infrastructure
The radical plans to reform the health service have thrown confusion into previously established systems, but it does now provide an opportunity to make real improvement to the way the NHS’s information is managed, argues Microsoft sales director John Gobron.