What's in a name? Plenty according to the papers, which were this weekend reporting that a crop of senior ministers including health secretary Alan Johnson are determined to hang on to their titles in the event of a reshuffle.
The Sunday Times warned "a string of ministers could resign if they were moved".
With speculation about the prime minister's own job security showing no sign of abating, the Mail on Sunday disclosed that even Mr Johnson's wife is not convinced that he does not have his eye on the top job.
Apparently, when a Labour delegate said they could not believe Mr Johnson did not want to be prime minister, the health secretary replied: "That's what my wife says."
Naturally the NHS is not free of status anxiety. According to The Daily Telegraph, orthopaedic surgeons are demanding that podiatrists are banned from calling themselves surgeons because this confuses patients.
The row centres on around 150 "consultant podiatric surgeons" who are not doctors but do undertake more than 10 years of training.
Consultant podiatric surgeon Mike O'Neill sighed: "Nobody ever raises this issue about, say, dental surgeons."
And finally one title not to lust after. Marking the arrival of the government's scheme to send advice to parents on their children's weight, The Sun labelled the unfortunate cohort preparing to step onto the scales "Generation XL".