People in Scotland turning 40 will be invited for a health check as part of a new service from NHS 24.
The “Life Begins at 40” scheme will allow those contacted to assess their own health online or over the phone, before being given health information tailored to their needs.
The service is part of a £15m package to help people over 40 check on their health.
Public health minister Shona Robison said: “Life Begins at 40 will see 74,000 Scots invited to self-assess their lifestyles and think about their health this year.
“Prevention is better than cure and we are dedicated to doing all that we can to identify those at risk from as early as possible.”
A four-year pilot project, backed by more than £3.5m in funding, will also start this year to explore the feasibility of introducing universal face-to-face “heart MOTs” to over 40s.
NHS 24 medical director Dr George Crooks said: “Turning 40 is a significant milestone and it can traditionally be a time for making new lifestyle choices.
“Many people may be reflecting on their past and considering what’s ahead of them. It is an ideal, positive time for people to start thinking more about a healthy future.”