A hard-hitting campaign has been launched across Nottingham to warn people of the consequences of turning up at Queen’s Medical Centre’s emergency department for non-emergency ailments.
The drive includes a life-size image showing a queue of people with various injuries and illnesses at the entrance to A&E who could have been treated elsewhere.
The last person in the line is depicted by a funeral wreath and the words “should have been at the front of the queue”.
The image will also be used as part of a city-wide advertising campaign on trams, bus stops and bill boards to encourage patients to use the right NHS service.
Hugh Porter, chair and clinical lead at NHS Nottingham City CCG, said: “We are still finding that some people who attend the emergency department could have bee treated elsewhere. We hope this campaign will have a real impact and make people stop and think before just turning up at A&E.”