Perks could be used to influence patients' choice of hospital
Hospitals should offer patients inducements to receive treatment during times when wards are less busy, new guidance on marketing in the NHS has suggested.
You need to be an HSJ subscriber to read more
Subscribe to read the full article
With an HSJ subscription you’ll get access to:
- Expert Briefing newsletters, covering nine topics and regions
- Weekly Catch Up – a summary of the week’s most important stories
- Unlimited access to hsj.co.uk
- The HSJ app
Enquire about multi-user access