Interesting to see Simon Stevens' comments on the science of persuasion. Clearly our politicians have much to teach us about how to motivate the public - as demonstrated by the general (let alone local) election turnouts. Strange, isn't it, that people who have money, education and access to affordable leisure have so much better health?
We actually have consumer-literate, emotionally intelligent and economically savvy public health - it is called community development and, if it's lucky, it gets a two-year marginalised funding pot that runs out before results can demonstrate its well-evidenced success - evidenced in other countries, that is.
Ann-Marie Coyne, Bury