All Social marketing articles – Page 2
-
CommentIn the new NHS, you are what you tweet
Social media is no longer optional but an essential tool, says Joe McCrea
-
CommentSocial media for NHS dummies
Be yourself - but never post under the influence. Lisa Rodrigues offers her tips for tweeters
-
HSJ Local
FT partners with Siemens on audiology marketing
COMMERCIAL: East Kent Hospitals University NHS Foundation Trust has partnered with Siemens Hearing Instruments to boost “patient referrals and achieve smarter working”.
-
News'Be clear' bowel cancer campaign launched by government
A government campaign has been launched to raise awareness of the symptoms of bowel cancer.
-
HSJ KnowledgeWhy behaviour change marketing can still deliver long-term cost savings
The spending freeze on public sector communications amd marketing spending, in place since 2010, has seen fewer public awareness campaigns receive government funding. But this could be counter-productive, argues Mark Blayney Stuart, when evidence suggests there are clear financial benefits to be had.
-
NewsGovernment public health plans 'ineffective', says study
Many of the government’s plans for tackling public health lack robust evidence and in some cases have been shown not to work, new research suggests
-
NewsObesity experts were axed after policy disagreements
The advisory group on obesity was disbanded by the government after clashes over the direction of policy, it has emerged.
-
HSJ Local
Community services transfer held up by legal threat
STRUCTURE: The transfer of community services in Gloucestershire to a social enterprise is expected to be delayed following a legal challenge.
-
NewsLiver transplant patients could hit 4,000 by 2020
More than 4,000 people in England may need a liver transplant by 2020 because of hepatitis C, experts have warned.
-
NewsCommunity staff setting 'rubbish' example on public health
District nurses often set a “rubbish” example to patients about healthy lifestyles, according to the head of community services in Leicester.
-
HSJ KnowledgeIs public health the most at risk from reform?
While the government paused, debate was very much in action. One key discussion at doctors.net.uk has raised serious concerns that public health could be at risk from reform when responsibility for public health campaigns falls to those ill-equipped to handle it.
-
HSJ KnowledgeHow GPs can help patients make sense of health information
It is not a lack of information that confronts patients in the NHS now, but a problem with knowing where to get trustworthy and reliable information from. GPs themselves can take a leading role on giving patients a better experience, writes Michael Guida.
-
NewsRetailers' public health pledges praised by Lansley
Health secretary Andrew Lansley has praised food and drink manufacturers and retailers in backing the government’s Responsibility Deal to improve public fitness and well-being.
-
HSJ KnowledgeAchieving behaviour change intervention value for money
Investment in behaviour change interventions must be justifiable. Rowena Merritt and colleagues present a set of tools that help demonstrate their cost effectiveness.
-
Blogs
The government shouldn't cut public health loose just yet
A government’s role in public health campaigns is not only necessary, it is desired and it works, according to speakers at the World Social Marketing conference in Dublin.
-
NewsTory peer almost 'lost will to live' working on Change4Life campaign
A Conservative peer has given a highly critical assessment of her experience of working with the Department of Health on public health campaigns.
-
CommentTake the lead in preventing ill health
Throughout the 1960s and 1970s Britain was known as “the sick man of Europe”. Then it related to industrial strife and poor economic performance. Now we are in danger of regaining that mantle, but this time in public health terms.
-
HSJ KnowledgeUsing social marketing to boost men's health awareness
The ‘Movember’ campaign is fun-packed fundraising - and it is boosting men’s health awareness, says Jennifer Taylor
-
HSJ Knowledge
Saving money with social marketing
Few in the public sector are more keenly aware of the burden of cost savings than the NHS.
-
HSJ KnowledgeSocial marketing in health: the right tools for the job
Social marketing is playing a growing role in strategies to improve population health. In the first of two articles Stuart Shepherd examines the National Social Marketing Centre’s social marketing planning guide and toolbox
- Previous Page
- Page1
- Page2
- Page3
- Next Page