All articles by Debbie Smith
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News
Personal branding: success at last
In the final part in her series, Debbie Smith explains how to use your personal brand to secure that big promotion
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HSJ Knowledge
NHS personal branding: how to get staff to follow your lead
A strong image of leadership includes drive, self-belief and the ability to inspire others. Debbie Smith reveals the formula
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News
Personal branding: arm yourself with the right image
Is your image secure? In the latest in her series on branding, Debbie Smith offers a guide to reputation management
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HSJ Knowledge
NHS personal branding - core values
In the first of our series on personal branding in the NHS, Debbie Smith explains why individuals and organisations must project the right image